Promoting peace and unity across cultures through fashion, enabling individuals to express their commitment to peace through everyday wear.
Our long-term vision is to create a global movement where fashion becomes a voice for peace, putting a message of unity & collaboration to build a better future for all.
It was the summer of 2024, as I was exiting the swimming pool in Berlin, when I saw a young girl, perhaps 22 years old, wearing a black T-shirt with the words: Peace written in English, Hebrew & Arabic. Peace-Salam-Shalom.
It was the summer of 2024, several months into the Israel-Hamas war, following Hamas's attack on Israel on October 7th 2023. 9 months have passed, and in the meantime tens of thousands of people died in Israel and Gaza. Hundreds of thousands were displaced and no ceasefire and hostage deal was in sight.
At the same time, the war between Russia and Ukraine was going on for over 2 years, claiming thousands of victims.
Wars in Darfur and Sudan, evaporating women's rights in Afghanistan and Iran. The far right gaining power around the world.
I felt great despair. I was depressed and felt hopeless. All I saw around me were sides. Nationalistic symbols all around. I felt mostly alone in my wish for peace, which I shared with a group of activists at the time.
And then I saw this young women, wearing this T-shirt, giving space for Hebrew and Arabic speakers, and the international community to exist next to each other. Even if only on a T-Shirt.
I approached the woman and thanked her for wearing this. For having the courage to do so in the open.
I left the pool feeling hopeful, with a vision of advocating for peace and unity through everyday fashion.
I wanted to put the intention in dressing up. Dressing up for peace. Cause dressing for peace is standing for peace. Together. Everywhere.
Keren Kaufman,
Founder, Dressed for Peace
Our messages span nationality, religion, and political views. We collaborate with individuals from diverse backgrounds and countries, varying in faith, gender, and sexual orientation. We embrace those who advocate for peace, unity, and solutions over division.
We only produce purchased items. This enables us to minimize environmental impact by reducing waste and unnecessary production. We do our best with sourcing high quality fabrics, made from organic fabrics.
A portion of our profits will be donated to peace building initiatives. More about the donation strategy in the donation Tab.
We also aim to source fabrics made by companies with fair employment conditions.
